In an overadvertised world, only a few brands have discovered a unique way to grasp people’s attention. Unlike other ads, meme marketing does not seem like one. Itdeploys satire and mockery instead of plain sales promotional pitches.
Meme Marketing has a more refreshing mode of approach than the usual one applied in traditional advertisements since it is funny and easily identified. When brands incorporate humour and relatability into their material, they are able to bring out the human side of their organization as they address mostly the younger generation.
For such a demographic, brands then use funny anecdotes that people can identify with in life. Therefore, this makes jokes or humorous content become very creative in attracting people's minds.
Let’s look at how famous brands are taking advantage of Meme Marketing.
Take, for instance, Netflix. Whenever a popular show or movie is released on Netflix, they use stills or short clips from those shows or movies and add humorous captions that relate to trending topics or relatable situations. Just recently, they posted a meme reel where they are highlighting the contrast between dreams and reality in a relatable and humorous way. The reel features two video clips from popular movies that Netflix currently has on the platform.
Why did it become famous?
Because it was relatable, had a humorous and ironic effect and drove hence engagement. The meme captures a universally relatable theme: the difference between our aspirations ("born to") and the often mundane reality of daily life ("forced to"). Many people dream of adventure and excitement but find themselves in routine jobs.
By using well-known scenes and relatable themes, the meme resonated with a wide audience, encouraging shares and engagement. People praise these campaigns, commenting on the post with remarks like "Netflix is getting too relatable these days," appreciating how the content reflects their own experiences and emotions.
By leveraging popular movie scenes and touching on a theme that many people find relatable, Netflix India effectively engages its audience with humour and cultural relevance, making it a successful meme marketing campaign.
Now, I’m sure you must have so many questions right now about why brands prefer this mode of marketing, what’s in it for them, which is the best agency to hire and much more. Just wait, and let me break it down for you and start from the basics.
What is Meme Marketing?
Meme Marketing is a very creative approach through which the brands can communicate with the customers using memes. The memes created and shared will highly appeal to your target audience, which will make your brand relatable and shareable. By employing comedy and sharing witty content, they boost focus and recognition on their brand.
Now, we are in an era where attention spans are said to be shorter than those of goldfish and competition for engagement has tightened. Hence, brands are in dire need of meme marketing. Further, to reiterate, brands must leverage expertise as well as creativity from specialised meme marketing agencies, if they are to fully maximise memes for their use.
Let’s now understand how brands can benefit from hiring the top meme marketing agency in India to execute a meme marketing campaign.
Why Should Brands Hire Meme Marketing Agency?
1. Expertise in Trends
The best meme marketing company is always in on what’s trending now as well as what people are finding “cool” online these days that makes sure your content and your brand remain interesting to them. Their expertise in the industry helps in creating viral-worthy memes that can boost your brand’s visibility.
For example, in 2023, the release of the Barbie movie led to the rise of so many brands that took advantage of the trending "Barbiecore" aesthetic and nostalgia for the iconic doll. A meme was created by Amul showing their Amul girl dressed like Barbie to which the caption read, “Barbie but better - Amul Butter.”
The accompanying text playfully commented on the movie release and tied it back to their product, saying, "Everything's better with Amul."
2. Creative Content
The best meme marketing company in India assembles a team of creative professionals who are capable of producing comical, clever and witty memes that appeal to the audience demographic just like your brand voice requires.
3. Agencies can help you with Moment Marketing
Moment marketing leverages current events and hot topics to make on-time and relevant content in advertising for the audience’s consumption while being in the moment. This helps brands improve their brand awareness and interaction during such moments.
For example, during the 2024 ICC Cricket World Cup, Zomato used a trending meme format featuring a famous scene from the movie "Gangs of Wasseypur." They posted an image where a character says, "Beta, tumse na ho payega," and captioned it with a reference to ordering food during a crucial match moment. The text over the image read, "When you realize you can't cook between overs and need Zomato."
They cleverly promoted Zomato's food delivery service while tapping into the excitement and cultural relevance of the cricket World Cup at the moment.
4. Viral Potential
A well-executed and well-thought meme campaign by the top meme marketing agency in India possesses the potential to go viral, which can boost your brand’s visibility and reach.
5. Time and Resources
In-house groups may not possess the time and resources necessary to generate memes that genuinely resonate. This requires continuous monitoring of trends, inventive brainstorming and rapid content creation. The best meme marketing agency in India has distinct teams committed to this work enabling them to produce high-quality work within the deadline.
Having seen how a meme marketing strategy can be built by an agency, let us next identify the largest meme marketing agency in India.
Which is the Best Meme Marketing Agency in India?
The best meme marketing agency in India is Grynow. The agency’s innovative meme marketing experts, deep insights into meme dynamics, tailor-made meme strategies, and focus on achieving results make Grynow one of the leading meme marketing companies in the country.
Why is Grynow the Best?
Let’s look at one of the best meme marketing examples by a top meme marketing agency in India, Grynow, to understand the approach and strategies involved in the campaign and the results they achieved.
A Successful Meme Marketing Example by Grynow
Helo App X Grynow
Helo, an Indian social media app collaborated with Grynow, the best meme marketing agency in India to execute a branded memes campaign.
Objective: The aim was to create awareness by building their brand image and devising a campaign that helped them tap into their target audience and maximize their ROI.
Strategy: The aim was to craft carefully designed memes, keeping in mind the agenda and through content amplification via meme pages with an audience similar to the brand’s target demographic.
Results:The campaign received over 12 million views in just under 7 days, which helped increase the app’s awareness and downloads.
Helo App leveraged Grynow’s expertise in meme creation and targeting the exact audience demographic, which helped the content go viral and ultimately marked the brand's success.
Wrapping Up
In the end, meme marketing is not just about laughs, it’s way smarter than brands take into consideration. The way brands connect with their audiences by tapping into what's trending online and blending humour with brand messages creates a buzz that's hard to ignore and keeps the brands relevant in today’s all-internet world.
Additionally, Grynow's proficiency in meme marketing lies in its ability to seamlessly blend brand messaging with internet culture, ensuring campaigns resonate deeply with target audiences.