Top Social Media Influencers In India In 2024

Social media is one of the greatest Marvels of civilizations. A digital realm that people can access at all times to quench their thirst for knowledge and entertainment. Coincidentally it has also given rise to the creator economy in India, where talented individuals leverage social media to be seen and heard.

India is witnessing a rising tide of content creators who want to be the profiles millions click everyday and a select few stand at the top of their respective kingdom, wearing their crowns as the top social media influencers in India.

India is home to some of the top gaming, comedy, travel, fashion and lifestyle social media influencers in the world. These virtual bigwigs are economical drivers because It is not the acts of Aaditya Sawant with his gameplays or Aakash Malhotra with his pictures that stimulate response from audiences, but the idea and motivation behind why they do it, that make people trust them.

Opinions of social media influencers can be the catalyst that compels people to make life changing decisions and brands are betting on this. Fashionistas wearing designer outfits at galas or travelers sharing their hotel stay experience through Instagram reels or YouTube videos can boost clothing sales and room reservations more than television adverts. Social media influencers can bring quality and creativity to your marketing efforts, but finding the right subject matter experts still remains a challenge for many brands. If you want the most effective opinion leaders for your campaign then we advise doing it through a reputable agency.

The best influencer marketing agency in India chooses to represent only the best Indian social media influencers, like the ones in this article.

But, before we introduce them to you, let us understand a bit more about social media influencers.

Who Are Social Media Influencers?

Social media influencers are key opinion leaders in their niche. They have solid following across different social media platforms which they have built by display of their subject matter expertise.

Social media influencers post new content regularly to maintain their position of authority. They are known for their frequent audience interactions through pictures, videos, live interactions, texts, etc. which build strong communities. By offering their options on industry relevant products and services social media influencers have the ability to build curiosity and interest amongst their followers.

Brands capitalize on the marketing nature existing between influencer and audience to promote their products and services through influencer marketing.

What Are Different Types Of Social Media Influencers?

Lifestyle Influencers: The influencers talk about a healthy physical self and right mental health. Additionally they talk about lifestyle supplementing actions like exercise, diets, clothing, travel, etc.

Fashion influencers: Fashion influencers create content dedicated towards the latest trends in clothing, makeup, etc. The followers who want to ride the tide of the latest trend actively images with fashion influencers.

Travel influencers: Travelling is meditative and connects the soul with the higher entity that unknowingly resides in ourselves. They talk about different places to visit, monuments, ancient places, less discovered sites, etc.

Automobile influencers: They are the people who are passionately in love with cars and bikes. They have dedicated their career to their passion and talk about recents news, latest cars and bikes, etc.

Gaming influencers: Gaming influencers leverage the potential of the gaming arena industry. Be it in the physical world or digital gaming platforms. Pubg, free file, asphalt, etc are games that influencers and followers love to play. Showcasing master gameplays and notoriety in gaming style.

The classification is long and exhaustive. We have kept due credence to major niche based social media influencers.

Here is the list of the top social media influencers of various social media platforms curated by a leading influencer marketing agency. It can be helpful for brands to engage with the right influencers for successful influencer marketing campaigns. Let's scroll down to know more about the favorite content creators on social media platforms in detail.

Here is the list Top Social Media Influencers in India

• 1. Jannat Zubair Rahmani

  USP:

  Jannat Zubair perfectly blends into every character she portrays on social media. The social media influencer has diversified her presence through music, dance and acting.

  About The Creator:

  As an actor, Jannat Zubair Rahmani has created a distinct identity for herself. She has been in the acting industry since her childhood. She first appeared in Kashi- ab na rahe tera kagaz kora. She has featured in many films and TV Serials. She won Gold Awards for Debut in a Lead Role (Female) for Tu Aashiqui.

  Jannat Zubair Rahmani has featured in various music videos. Prior she was a TikTok star but after its ban, she registered her strong presence on other social media platforms like Instagram, Facebook, YouTube, etc.

• 2. Avneet kaur

  USP:

  Avneet Kaur leaves onlookers awestruck with her amazing dance moves. Her great personality, fashion sense and humor lights up every room.

  About The Creator:

  Avneet is a very familiar face. She had been part of TV serial Aladdin- Naam to suna hoga. She identifies herself as an actress, social media influencer, dancer, and model. She has taken part in various dancing competitions like Dance India Dance Li’l Masters, jhalak Dikhla jaa, etc.

  Avneet Kaur has been part of film mardaani, Qarib Qarib single, Mardani 2, etc. she has been in many TV serials, music videos, cameos in various formats, films, web series, etc. She won Gold Awards in 2019 in Debut in Lead Role (Female) for Aladdin- Naam to suna hoga.

• 3. Anushka Sen

  USP:

  Anushka Sen has achieved great milestones as an actor and model. She consistently delivers high-quality content that captures her on-screen charm and beauty.

  About The Creator:

  Anushka Sen identifies herself as a model and actress. She got recognition from Baalveer, a child fantasy programme where played the character of Meher. Anushka has appeared in various movies like Crazy Cukkad Family, Lihaaf: The Quilt, Am I Next, etc. She also can be seen in various music videos.

  Anushka Sen was nominated for Indian television Academy awards for popular actress- web for web series Crashh. She has partnered with Asia lab and is now spending time learning and soon going to make a debut in the Korean entertainment sector.

• 4. Faisal Shaikh

  USP:

  Faisal Shaikh can use dance, lip sync, acting and humor to entertain his vast fanbase. The Indian social media influencer is a fast thinker. He capitalizes new trends to keep his posts relatable.

  About The Creator:

  Faisal Shaikh is popularly known as Mr. Faisu. He distinguishes himself as a top social media influencer. He was prior a TikTok star but after the ban of TikTok he made his platform of choice different. Wherever he registered his presence, his followers showered him with lots of love.

  Faisal shaikh has been part of various TV shows like Khatron ke khiladi season 12. He has acted in various music videos like “Viah nai karauna”, “Fruity lagdi hai”, “Nazar na lag jaye”, etc.

• 5. Sayyed Arishfa Khan

  USP:

  Sayyed Arishfa Khan's content reflects the social media influencer's talent in acting and dancing. She is always ready to expand her horizon with new creative challenges.

  About The Creator:

  Sayyed Arishfa khan is one of the best social media influencers in India. She has acted in various TV shows like “Ek veer ki ardaas… Veera”. This TV show garnered her a lot of fame and loads of love from her audience. She has also done other serials like “Jeannie and Juju”, “Uttran”, “Meri Durga", etc.

  Sayyed Arishfa khan loves to dance. She has been part of multiple music videos. She is an ardent dog lover and has a dog named Shadow.

• 6. Riyaz Aly

  USP:

  Riyaz Aly has a large network of social media influencers who collaborate with him frequently. The young content creator has made incredible strides into fashion, lifestyle and entertainment verticals.

  About The Creator:

  Riyaz Aly is one of top social media influencers. He has been part of various music videos. Riyaz Ali has earned his stars by staying consistent with his content. He maintained his dominance on Instagram, Facebook and YouTube. The Indian social media influencer, adds his values to trendy memes to viral dances, to stand apart from other top content creators. With an eye for innovation and expansions into multiple genres, Riyaz Aly has established himself as one of the rising social media influences in India. He has collaborated with numerous international artists like Hannah Stockings, Amazon, Thumbs Up, Jio, Icon and other renowned brands have included Riyaz in their projects.

• 7. Aakash Malhotra

  USP:

  Aakash Malhotra uses the right angles and focus to capture raw travel moments. The Indian traveler emphasizes natural light in his pictures and videos to give authentic visual evidence to his community.

  About The Creator:

  Aakash Malhotra's impressive adventures across India and 50+ countries have compelled us to include him amongst India's top social media influencers. The Indian traveler is known as Wander with Sky on social media. He is constantly on the move. Aakash Malhotra engages In thrilling activities that go into his follower checklist. The adventure seeker narrates beautiful stories that highlight the diversity in landscape, people, history and cultures he encounters.

• 8. RJ Abhinav

  USP:

  RJ Abhinav's strength is his impeccable portrayal of a character that relates with everyday lifestyle.

  About The Creator:

  RJ Abhinav also known as Faad magician is a Delhi-based content creator who witnessed a staggering rise in social media fame with his funny clips. He produces comical content around observational satire and situational humor. RJ Abhinav is always including new trends in his videos. He has stand out humor that is seldom found in anyone else. The comedy influencer has worked with the top National and international celebrities on viral content. RJ Abhinav is also a frequent face at exclusive Red carpet events worldwide.

• 9. Aaditya Sawant

  USP:

  Aaditya Sawant is an idol representation of gaming worlds best content creator. The gamer has perfectly integrated all formats into his social media activities that allows him to access large audiences through their interests.

  About The Creator:

  Aaditya Sawant also known in the gaming community as “Dynamo Gaming” is one of the best gaming social media influencers in India. Aaditya is famous for his outstanding PUBG mobile skills. The Indian gamer uses Instagram and YouTube to connect with his community. He streams live PUBG and BGMI gameplays everyday. Furthermore, the Indian social media influencer creates dedicated videos on game reviews, skill knowledge, bundle unboxing, challenges etc. Aaditya Sawant also creates parodies inspired by popular video games.

• 10. Priyanka Kochhar

  USP:

  Priyanka Kochhar has created a lifestyle that introduces people to new automobiles, while providing vital information that helps in decision making.

  About The Creator:

  Every automobile enthusiast in India has encountered Priyanka Kochhar’s aka bike with girls content at least once. Priyanka is amongst the most followed automobile social media influencers in India. She is passionate about the mechanical engineering wonders that flood the streets of every country.

  Priyanka Kochhar expresses her love for motorcycles all the time. Three features Indian international bikes in her content all the time. The automobile influencer goes into the mechanics, design, comfort price etc of every vehicle she receives on her profile. She also interacts with showroom staff and vehicle owners to gather their opinions.

Conclusion

The top social media influencers in India give people reasons to open Instagram everyday. Our list consists of the best fashionistas, actors, travel enthusiasts, gamers, automobile experts and more who turn their talents and experience into captivating visual narratives for their communities.