Objective
Brand Showcase and Recognition: Showcase Lorna Jane Active as the ultimate active sports wear brand that combines style, comfort, and performance, driving recognition and consideration among the target audience.
Lifestyle Association and Empowerment: Associate Lorna Jane Active with a healthy and active lifestyle, empowering individuals to embrace fitness and wellness, and showcasing how the brand's products support and enhance their active pursuits.
Strategy
Multi-Segment Creator Partnerships: Collaborate with diverse creators across various segments (fashion, running, surfing, yoga) to produce authentic user-generated content (UGC) showcasing Lorna Jane Active wear in real-life scenarios, highlighting the brand's versatility and appeal.
Product Showcase through Expert Endorsements: Partner with creators to share their personal experiences and preferences for Lorna Jane Active, emphasizing the brand's superior quality, comfort, sweat-absorbing properties, and overall performance, positioning it as the go-to choice for their respective activities.
Campaign Result
500k
Target Audience Reached
50k
Average Views/ Creator
10
Content Creators