Objective
Position Purdys as the Healthy Chocolate Choice: To establish Purdys chocolate as the premier healthy chocolate option in Canada, highlighting the absence of added preservatives and emphasizing the brand's commitment to quality and wellness.
Increase Brand Reach and Versatility: To broaden the appeal of Purdys chocolate, positioning it as the go-to choice for any occasion, and increasing brand awareness among a wider audience, showcasing the versatility and suitability of Purdys for various moments and celebrations.
Strategy
Influencer Partnerships (UGC Content): Collaborate with influencers to create authentic, user-generated content (UGC) featuring Purdys chocolate, sent to their homes, showcasing their personal experiences and highlighting the benefits and unique selling points of Purdys chocolate, demonstrating why it stands out from other chocolate brands.
Valentine's Day Campaign and Gifting Focus: Capitalize on the Valentine's Day to position Purdys chocolate as the ultimate gift of love, showcasing it as a thoughtful and indulgent treat for loved ones, resulting in over 400,000 views and increased brand awareness.
Campaign Result
400k
Target Audience Reached
40k
Average Views/ Creator
10
Content Creators