Objective
Versatility and Timelessness: Showcase that Roots clothing can be worn anywhere, anytime - whether during sports, coffee, or a casual day out - and still remain stylish and on-trend.
Nature-Inspired, Active Lifestyle: Highlight how Roots is inspired by nature and designed for an active lifestyle, emphasizing the Northern Athletics collection's bold, breathable, and functional features that keep up with even the busiest summer days.
Strategy
Influencer-based UGC Content Creation: Partner with influencers to create authentic, user-generated content (UGC) featuring Roots products, showcasing the brand's all-natural and handcrafted features in various settings, such as daily activities, outdoor adventures, and social gatherings.
Product Seeding and Occasion-Based Storytelling: Send Roots products to influencers' homes, encouraging them to create "get ready with me" (GRWM) content highlighting the versatility and comfort of Roots clothing for different occasions, from casual outings to active pursuits
Campaign Result
Increased brand awareness and reach through strategic influencer partnerships and occasion-based storytelling
500k
Target Audience Reached
50k
Average Views/ Creator
10
Content Creators