Objective
Product Showcase and Awareness: Highlight Sephora's extensive range of products, covering both skincare and haircare, to educate and inform customers about the variety of options available.
Nature-Friendly Brand Positioning: Promote Sephora as a brand that is committed to being natural, cruelty-free, and environmentally friendly, appealing to customers who prioritize sustainability and ethical practices, and showcasing the benefits of these values for both the environment and their skin.
Strategy
Send a variety of Sephora products to different creators, highlighting their usefulness in various conditions, such as cold weather, and showcasing key features of their newly launched products like lip gloss and sunscreen.
Partner with creators to produce engaging UGC videos demonstrating Sephora products in real-life scenarios, such as using hair care products at a Sephora salon, and showcasing the benefits of using natural, cruelty-free products.
Encourage creators to share dramatic before-and-after transformations, highlighting the effectiveness of Sephora products in achieving desired results, such as frizz-free hair, and emphasizing the benefits of using natural ingredients.
Campaign Result
200k
Target Audience Reached
50k
Average Views/ Creator
4
Content Creators