Objective
Position Shoppers Drug Market as a One-Stop Solution: To promote Shoppers Drug Mart as the ultimate destination for all skincare and haircare needs, offering a wide range of products under one roof.
Highlight Competitive Pricing: To showcase those customers can find their desired products at competitive prices, making Shoppers Drug Market the go-to choice for affordable and quality skin care and hair care solutions.
Strategy
User-Generated In-Store Experience: Partner with creators to generate genuine, unscripted content featuring their firsthand experience exploring Shoppers Drug Mart's extensive product range, showcasing the store's diverse offerings and vast selection through relatable, influencer-created UGC content.
Occasion-Based Content Creation: Collaborate with creators to produce "Get Ready With Me" content for various occasions such as dates, proms, and events, demonstrating how Shoppers Drug Mart can be relied upon as a one-stop solution for all beauty and grooming needs, regardless of the occasion.
Campaign Result
500k
Target Audience Reached
50k
Average Views/ Creator
10
Content Creators