Objective
Unique Blend Showcase and Awareness: Highlight T2 Teas' wide range of unique and creative tea flavors, high-quality fresh ingredients, and eye-catching design, to educate and inform customers about the variety of options available.
Sustainable Tea Brand Positioning: Promote T2 Teas as a brand that is committed to eco-friendly practices, sustainable packaging, and a deep passion for tea, appealing to customers who prioritize sustainability and ethical practices, and showcasing the benefits of these values for both the environment and their tea experience.
Strategy
1. Product Sampling & UGC Content Creation: Send T2 Teas products to creators, partnering with them to produce engaging user-generated content showcasing the products' unique features and benefits in real-life scenarios.
2. Authentic Storytelling and Transformation Sharing: Encourage creators to share their authentic experiences and transformations with T2 Teas, highlighting the benefits of choosing a tea brand that prioritizes quality, sustainability, and passion for tea.
Campaign Result
240k
Target Audience Reached
40k
Average Views/ Creator
6
Content Creators