Objective
We launched a campaign to elevate Neolyr Pro's brightening face wash and serum, featuring its potent Vitamin C formula.
We worked with the best creators who generated engaging and informative videos to raise product awareness through UGC.
Strategy
We collaborated with 15 micro and mega influencers in the beauty, lifestyle, skincare, and dermatology industries to launch a groundbreaking campaign.
A wide variety of video content, including ASMR, instructional, product explanations, derma insights, and creative styles, was given to the influencers.
Amazon featured the model-filled product explainer video, and other videos ended up on the site, in ads, on social media accounts, and more.
Campaign Result
Customer acquisition costs decreased and conversions increased by 12% as a consequence of the campaign videos utilized in performance ads. As a result, they started providing 15 videos monthly.
15
Videos
5.2M
Avr. Views
9%
Engagement