Organic India's Herbal Blends UGC Campaign Increases Engagement by 12%

Objective

By focusing on the health-conscious population of India, we intended to bring more attention to Organic India's herbal blends.

By working together with influencers, we were able to raise engagement through the use of user-generated content.

We teamed up with a wide range of influencers to produce entertaining user-generated videos to boost engagement and visibility in the market.

Strategy

We choose creators from the wellness, fitness, lifestyle, and healthcare categories with the brand's goal in mind.

We worked with them to develop video content showcasing three distinct herbal mixtures.

Additionally, we offered them scripts that showcased Organic India's product benefits so they could reach a wider audience on social media.

Campaign Result

By distributing the campaign videos across LinkedIn, YouTube, Instagram, and performance ads, Organic India was able to reduce their customer acquisition cost and increase conversions by 12%.