Best Indian Gaming Influencers on Instagram 2024

Gaming is one of India's favorite pastimes. From school children to office goers - everyone wants to come back to their PCs, consoles, and portable devices to play some good old God of War or Need For Speed - even some FIFA, perhaps. No matter the distance, video games have united different worlds into a welcoming community. A gamer in India can participate in live group battles or 1V1 competitions with players in Brazil or the United States - all while interacting with them through text and audio. The top gaming influencers in India are players who have turned this pastime into lifelong careers.

The Indian gaming industry is booming, and so are the influencers.

Read here who is an influencer.

While you read this, new gamers create their first gamer aliases after watching live gameplay from India’s top gaming influencers, like Tanmay Singh or Aditya Sawant.

Top Gaming Influencers in India have become inspirational icons with the power to influence millions with one Instagram live stream, story, or reel.

As per YouGov, 9% of consumers in all markets follow a gaming influencer. India's leading Gaming influencers bring raw emotions and authenticity during their interactions, which allows brands to promote their products with relatable storytelling.

Learn here what is influencer marketing.

Indian gaming influencers live and breathe video games. They have hands-on experience, resulting from their completion at the highest esports levels. This means every review, reaction, and recommendation they make resonates with the audience. Moreover, India's leading gaming influencers set themselves apart with unparalleled creativity. These individuals go beyond traditional marketing tactics to get brand partners the best results.

Before we reveal our list of the best Indian gaming influencers on Instagram, let's understand gaming influencers in detail.

Who Are Gaming Instagrammers?

Gaming Instagrammers are creators whose content revolves around different games and who try to entertain/motivate others with their skills. They often share gameplay with their commentary, tricks to beat levels, and much more.

As the craze for quality games has always existed, these creators serve as idols for gaming enthusiasts who know the level of practice and knowledge needed to complete these games. These Indian gaming Instagrammers often take part in competitions as well, which gives them great credibility and makes them famous.

This makes them one of the most in-demand influencers for brands to increase their visibility.

Gaming influencers are of different types, and hence, a brand can choose and work with them accordingly. Let’s understand them briefly.

Types Of Gaming Instagrammers

When we talk about gaming influencers, you will find a lot of diverse personalities on the platform. Each of them brings some uniqueness in their approach making them highly influential. Let’s take a look:

Now, Let's explore the list of top Indian gaming influencers, created by the best influencer marketing agency in India.

List of Top 15 Gaming Influencers in India to Follow in 2024

Now comes the section that you are waiting for, right? Who are the ones who have cracked the code in the niche? How are they unique, and how can they help you? Let’s find out:

• 1. Ajey Nagar

  USP:

  Ajey Nagar's tremendous achievements in comedy have set a stage where the gamer can influence his vast fanbase with humor. Furthermore, his strong multi-channel presence allows him to integrate platforms to deliver comprehensive messaging.

  About the Gamer:

  Many know Ajey Nagar, as a famous comedian and roster with the most subscribed independence channel in India. However, he is also one of the most popular Indian gaming influencers with a trendy gaming channel called CarryisLive. His average views on the channel are 3 million, which just shows the kind of pull he has with his content.

  Ajey has an active Instagram following. He interacts with them through his gameplays and live streams. The YouTuber also uses Instagram to keep his community updated on his future projects. Ajey Nagar also appears as a judge on the Amazon TV show Playground.

  Ajey Nagar is a dedicated gaming content creator who is zealous about raising gaming awareness and literacy in India. He has collaborated with several brands on campaigns that deliver high ROI.

  KPIs:

  1. The gaming creators' videos and pictures have an engagement rate of 6.73%, receiving an average of 1.2M likes.

  2. Ajay Nagar posted a picture informing his audience about his recent participation in Mr Beast’s video featuring 50 of the world's biggest youtubers. The post has received 3.2M likes and 9316 comments in 3 days.

  3. Ajay Nagar uploads symmetrical reels about his comedy skits and video game walkthroughs which receive an average of 12.01M views at an engagement rate of 9.17%.

  Games played:

  God of War, Resident Evil, The Last Of Us, Red Dead Redemption, GTA V, Star Wars Jedi, Apex Legends, Spiderman and Assassin's Creed.

• 2. Naman Mathur

  USP:

  Naman Mathur's talent shines when he is allowed to express his imagination - for instance, emoji challenge. The popular gaming content creator has a unique atmosphere around him that appeals to a select following. This allows him to create more relatable messaging through his content.

  About the gamer:

  Naman Mathur is one of those Instagram gamers who have been owning the space with their insane gaming skills in different games. He has been nominated for various wards like mobile content creator of the year, etc.

  He has represented India internationally in games like PUBG. His continuous success through the display of his skills has earned him the recognition of an active community that is growing every day. The Indian gamer's ability to bring exposure to gaming accessories through his experience has attracted top brands for partnerships. Brands confess to achieving tremendous results with one of India's leading gaming influencers on Instagram.

  Naman Mathur uploads new pictures and heels on Instagram every day. He has been featured alongside Sachin Tendulkar and Narendra Modi. Moreover, Naman represents Sky Esport Gaming.

  KPIs:

  1. All his ventures have created an ecosystem of highly engaging content that clocks an average of 216k likes and over 100 comments, taking Gaming content creators' engagement rate to 4.16%.

  2. Namman recently uploaded his reaction to a Valorant gameplay which received 551K views, 29.2K likes and 132 comments in a day.

  3. Naman uploads multiple videos about his personal milestones, travel diaries, gaming escapades, celebrity meet-up, brand collaborations etc which together receives 1.46M average views and engagement rate of 7.22%.

  Games played:

  Valorant, BGMI, Pokemon, Free Fire, Minecraft and Among Us.

• 3. Ajay

  USP:

  Ajay has extended his influence into multiple niches, making him the perfect gaming creator to adapt to different brands and products.

  About the gamer:

  Ajay Aka Total Gaming is the top gaming Instagrammers in India with the most subscribed gaming channel in India. He has been known for pulling an audience with just skills. Ajay’s commentary, mixed with humor and knowledge, connects with the audience, leading to a wholesome experience. He can generate excitement for all game types.

  Ajay is one of the most followed gaming Instagram influencers in India. His channel features games ranging from Free Fire to God of War. He devises different concepts to boost audience participation. The digital creator shares his personal experience, talks about brand collaborations, collaborates with other famous personalities for content, and more on his Instagram profile.

  KPIs:

  1. The gamer has worked with brands like Samsung, Flipkart, and Intel India.

  2. His fun and exciting Instagram posts generate an engagement rate of 29.28%, with an average of 1.6M likes at 527 comments.

  3. Ajay recently collaborated with Samsung India for the promotion of Samsung Galaxy F55. The gamer used humor and creativity to explain the features of the smartphone that makes it one of the best budget gaming phones in the market. The video was a massive hit, gaining 11.1M views, 1.1M likes and 9593 comments in a week.

  4. Ajay uploads multiple reels in a week. His posts have an average view count of 23.1M at an engagement rate of 9.45%.

  Games played:

  GTA, Palworld, Cities: Skyline, Minecraft, God Of War, Horizon, Granny, BGMI, Free Fire and Assassin's Creed.

• 4. Aditya Sawant

  USP:

  Aditya Sawant is amongst the first gaming Instagrammers in India to play new video games. He shares his opinions, which help his vast fanbase try new things. Aditya is also great at working closely with popular creators for campaigns.

  About the gamer:

  Aditya, Aka Dynamo Gaming, is one of the most confident players in the scene. He has never shied away from taking part in competitions, trying out new games, and perfecting his skills in the most difficult games to stand apart from others.

  He has a dedicated following on Instagram, and his content goes viral immediately. Aditya Sawant Shares his personal stories and travel moments, updates audiences on popular gaming events, shares photoshoots, writes game reviews, etc.

  KPIs:

  1. Aditya Sawant is active on Instagram and YouTube. His content on BGMI and PUBG - reels, memes, reactions, montages, clips, etc. receives a high engagement rate of 6.42%, with an average of 130.4K likes and 150 comments.

  2. The upload his one versus four gameplay where he single handedly saved his squad in pubg. The video went viral receiving 737K views, 69.9K likes and 620 comments till date.

  3. Aditya Sawant receives 1.84K average views on his gaming Instagram reels - taking the engagement rate to 9.56%.

  Games played:

  PUBG, BGMI, Dota, Call of Duty, Apex Legends, Battlefield, and GTA.

• 5. Payal

  USP:

  Payal Dhare is a credible voice for new Gaming brands that want to make an immediate Market impact. She produces branded content with compelling storylines that attract and inform the audience.

  About the gamer:

  Payal is one of the most skilled Instagram gamers today, and that extends more than her in-game skills. The Indian gaming Influencer is also constantly bringing new ideas that keep her audience engaged—ranging from memes, game setup reviews, and live streams to product introductions and vlogs. This allows her to develop a personal connection with her audience, leading to a closer-knit community that actively engages with her posts.

  Payal Dhar is a trailblazer. As one of the top female gaming Instagrammers, she is paving the way for future gaming stars. The gamer competes with the best and gets numerous awards to show for her illustrious career.

  Payal also interacts with popular personalities like David Beckham and Narendra Modi. She is endorsed by popular tech and gaming brands like Infinix and Meta.

  KPIs:

  1. Payal recently met with the Honorable Prime minister Shri Narendra Modi to discuss the future of gaming in India. She expressed her in this historical moment that will play a vital role shaping the Indian gaming landscape. The picture has received 882K likes and 3394 comments since its upload.

  2. The gamers Instagram content combines her lifestyle, game setup, gaming videos, exclusive events, photoshoots, etc., which brings an engagement of 9.46%, with an average of 319.6K likes and 2.5K comments.

  3. Payal makes frequent guest appearances at gaming events organized nationwide like the Alienware arena organized at DSATM Bangalore.

  4. The gaming video creator receives 3.02M average views on her Instagram reels, at an engagement rate of 7.8%.

  Games played:

  BGMI, Last Of Us, Among Us, GTA V, Call Of Duty and Fall Guys.

• 6. Ritik And Jash

  USP:

  The gamer duo's impressive chemistry performs exceptionally well in any game. Ritik and Jash are known for keeping their audience's attention occupied with relatable gameplays and live streams mixed with hearty banters.

  About the gamer:

  Ritik and Jash rose to social media stardom with their free-fire skills. They have represented India worldwide and have been among the most consistent influencers who post regular content on their Instagram. The gaming duo is known for talking about the latest games, competing for supremacy, and reviewing the latest game updates, characters, bundles, weapons, etc.

  Twoside gamers have been genuine in their approach throughout their careers, which has brought them valuable fan connections.

  KPIs:

  1. The duo enjoys an engagement rate of 2.62%, receiving an average of 21.4 K likes. Their content has secured recurring positions in the trending sections of Instagram, Facebook, and YouTube.

  2. Two side gamers could not contain their emotion when they got the AK gun in free fire. The video got 158K views, 10.7K likes and 826 comments.

  3. Ritik and Jash upload new reels frequently, featuring celebrities, video game walkthroughs, fan meets, reactions etc. The short videos have an average view count of 239K at an engagement rate of 6.59%.

  Games played:

  Free Fire

  Check here the best Indian gaming YouTubers

• 7. Animesh

  USP:

  Animesh excels at community building. He frequently appears at top-notch events, addressing millions. He also does charity streams and collaborations to emphasize corporate social responsibility.

  About the gamer:

  Animesh is a skilled player and entrepreneur who has built an empire around his passion for gaming.

  The Indian gamer owns a company called 8 Bit Creatives, which supports the best gamers in the country. He is also a consultant for “growth online.” His immense contribution to the growing Indian gaming niche befits his popularity as one of the best gaming Instagrammers in India.

  You will also find Animesh representing gaming on national and international platforms. He has featured alongside Ranveer Singh, Hardik Pandya, Krunal Pandya, Narendra Modi and other famous personalities.

  KPIs:

  1. Animesh encourages rising gamers to express their skills. He shares his examples through Instagram reels, carousel posts, and story highlights. The gamers' content receives an engagement rate of 12.56%, with an average of 95.6K likes and 612 comments.

  2. Animesh frequently engages with India's top gaming influencers in 1v1 and squad battles. He shares snippets of his longer YouTube live streams and podcasts, on Instagram through IG reels, which have an average view count of 1.65M and engagement rate of 7.25%.

  3. Animesh recreated a famous Instagram Trend with Aman Jain, Salman Ahmed, Sif and Naman Mathur, which brought interaction with the audience and other Indian gaming influencers like Payal gaming, snax gaming and fukra insaan. The video has generated 3.6M views, 210K likes and 2121 comments since its upload.

  Games played:

  BGMI and Free Fire

• 8. Kaashvi Hiranandani

  USP:

  Kaashvi Hiranandani's blend of gaming ingenuity, fashion, and lifestyle allows her to target different niches with customized narratives. She also combines her worlds to present a unique outlook to her audience.

  About the gamer:

  Kaashvi is one of the top female gaming influencers with an international reputation for games like PUBG and among us. She operates as Kaash Plays on YouTube.

  The Indian gaming Influencer has won awards like “Player of the Year" for her many accomplishments. She inspires female gamers to rise in the industry. You will find her putting out a variety of content on her account, ranging from photoshoots, behind-the-scenes videos, and vlogs to her esports competition moments. She also collaborates with brands, where she puts her creativity into making compelling product pitches for her followers. This makes her the ideal influencer for brands looking for a strong market presence.

  KPIs:

  1. Kaashvi Hiranandani uploads funny reels, cosplay, horror skits, gameplay celebrity collaborations, and her Marathi culture glimpses - on Instagram daily. Her engagement rate scales to 18.34% with an average of 256.2K likes and 2.1K comments.

  2. The gamer recently collaborated with fukra insaan in a game where she competed against Tanmay Singh aka scOut. The video has generated 9.7M views, 367K likes and 1786 comments in 3 days.

  3. Kaashvi’s short videos on celebrity collaborations, gameplays, versus battles, reactions, Marathi culture etc have an average view count of 8.4M at an engagement rate of 6.26%.

  Games played:

  Uncharted 4 and BGMI.

• 9. Shagufta Iqbal

  USP:

  Shagufta Iqbal can build buzz and excitement for her brand partners' new products through her gaming content. She presents a clear communication line between brands and consumers.

  About the gamer:

  Shagufta Iqbal is a rising star in the Indian gaming society. She has broken several records in challenging video games, which perfectly sums up her journey to becoming one of India's top Instagram gaming influencers.

  Shagufta Iqbal is a content creator for Team Vitality. Her tips and tricks help her audience improve their gameplay.

  Shagufta Iqbal’s consistency in putting out high-quality content is propelling her to new heights every day. Her gameplays have a pinch of humor, skills, and entertainment, making them attractive to her audience. This is why her collaborations with Lenovo India and Intel India yielded massive success.

  KPIs:

  1. Gaming setup reviews, funny skits, and challenges are part of Shagufta’s Myriad of Content, which has an engagement rate of 7.64%, an average of 9.9K likes, and 200 comments.

  2. The digital gaming creator has helped multiple businesses promote their products. For instance, the gamer collaborated with Harsh Salunke in a joint collaboration for PlayStation India. The promotional video has 96.4K views, 2863 likes and 92 comments.

  3. Shagufta Iqbal's Instagram reels have an average view count of 191ak at an engagement rate of 5.31%.

  Games played:

  GTA V, God Of War, Overwatch, Resident Evil, Elden Ring, Bully, Horizon, Demon's Soul, Call Of Duty, Devil May Cry, PUBG and Half Life.

• 10. Rohan Ledwani

  USP:

  Rohan Ledwani experiments with new content formats. He helps new businesses break into the highly competitive gaming niche.

  About the gamer:

  One of those larger-than-life personalities who loves to take part in big competitions and also host them. Meet Rohan Ledwani, aka HydraFlick, who is undoubtedly one of India's best Instagram gaming influencers today. He eagerly takes on new challenges and surpasses them.

  Rohan Ledwani is confident in his skills, which he loves to flaunt every chance he gets. People flock to his social media profiles to watch him play. The authority he has developed over the years makes him an attractive influencer target for many brands. Rohan reviews gaming laptops, PCs, setups, smartphones, and other gadgets on his channel. He recently collaborated with ASUS to promote the ROG g14 laptop.

  KPIs:

  1. The gaming video creator's Instagram content has an engagement rate of 7.78%, with an average of 5.8K likes in 57 comments.

  2. HydraFlick was part of ROG India's #boundless campaign where he promoted gaming company's Gaming Laptop - ROG Strix Scar 16/18. The video has 39.3K views, 1205 likes and 16 comments.

  3. The Indian Gaming creator uses Instagram reels for brand promotion, reactions, gameplays etc, which draws a massive crowd everyday. This takes his engagement rate from the medium at 4.85% - receiving an average 165K views.

  Games played:

  Valorant, Call Of Duty, PUBG and Forza.

• 11. Vivek Aabhas

  USP:

  Vivek Aabhas presents a blend of fashion, fitness, and travel with his consistent game content updates.

  About the gamer:

  Indian gaming video creator Vivek Aabhas, popularly known as “ClutchGodd,” has had a slew of successes on his rise as one of the best gaming influences in India. With his skills and insights, he has made and surpassed server benchmarks. The PUBG esports athlete has completed the PUBG Mobile Pro League, PUBG Mobile India series, and PUBG Mobile India tour and won multiple accolades.

  The Indian gamer has a thriving Instagram and YouTube community where he posts his reactions, tutorials, gameplay analysis reviews, and more.

  KPIs:

  1. The Gujarat-based live streamer and content creator has an engagement rate of 11.71% on Instagram, with his posts receiving 44.9K likes and 47 comments on average. He has collaborated with brands like Asus and Logitech. Aabhas offers in-depth reviews on gaming laptops, setups, and other accessories.

  2. Vivek Aabhas, is a master at his craft. He likes showing off his skills to his Instagram audience, for instance, his clutch BGMI gameplay, got tons of applause from the audience in the comments. The video has 411K views, 38k likes and 472 comments.

  3. The Gujarati esport player uploads at least eight reels every week which have an average view count of 678K and an engagement rate of 7.17%.

  Games played:

  PUBG and BGMI

• 12. Abhijeet Andhare

  USP:

  Abhijeet Andhare’s background as a gamer and computer engineer has empowered him to coach the next generation of gaming creators. He has trained esports athletes who have competed at the highest stages.

  About the gamer:

  Abhijeet Andhare, also known as Ghatak, is a professional e-sport player and streamer. His contributions to the gaming community have given rise to a culture that many budding gamers want to experience. Abhijeet Andhare went on to found his esports company called Trident Gaming along with esports organizer and podcaster Sunny Lohia. The duo are bringing a gaming revolution to the country.

  Abhijeet Andhare frequently organizes streams with notable personalities, such as cricketers KL Rahul and Smriti Mandhana. His boot camps cover various aspects of the gamer lifestyle.

  KPIs:

  1. Abhijeet Andhare has one of the highest engagement rates amongst the leading Indian Instagram gaming influencers, at 17.01%. He has uploaded 120 pictures and videos, which receive an average of 79.5K likes and 542 comments.

  2. Abhijeet Andhare organizes multiple charity streams and competes professionally at several e-sport tournaments worldwide.

  3. Ghatak uses Instagram reels to share the growth of his gaming and entertainment company Trident. Moreover, the gamer engages in video games sessions with others top gaming influences in India and shares his family moments and personal milestones etc through short videos. Abhijeet Andhare’s reels have an average view count of 922K and engagement rate of 4.97%

  Games played:

  PUBG and BGMI

• 13. Chetan Chandgude

  USP:

  Chetan Chandgude creates new job opportunities through his multiple entrepreneurial ventures. The Indian gamer offers a platform for gaming influences to find brand partners for collaboration.

  About the gamer:

  Chetan Chandgude is a professional gamer and streamer in India. Established A remarkable reputation in the Indian gaming industry through his alias “Kronten”. Chetan predominantly streams PUBG and BGMI on his social media handles and keeps his audience updated on the latest game updates. He talks about new seasons, firefights, in-game weapons, crates, and more through dedicated videos.

  Chetan founded the Godlike eSport organization, which houses multiple top Indian esports teams. The professional gamer interacts with his followers using the latest trends and collaborates with other top gaming influencers in India.

  KPIs:

  1. Over the years, Chetan Chandgude has been part of Alienware and Dell's successful influencer marketing campaigns.

  2. Chetan Chandgude’s Instagram posts - which cover his love for video games, travel, esport championship victories, and entrepreneurial journey, receives an engagement rate of 12.19% at an average of 51.3K likes, and 617 comments.

  3. The Indian gamer uploads at least seven short videos on his Instagram profile every week. His videos have a maximum view count of 2.27M views and minimum of 91.1K views. His Engagement rate from Instagram reels stand at 7.24%.

  Games played:

  PUBG, Free Fire and BGMI.

• 15. Tanmay Singh

  USP:

  Tanmay Singh turns everyday gamers into e-sport athletes. He has branched into other niches and plays a pivotal role in building awareness for gaming-centric technology and products.

  About the gamer:

  Tanmay Singh, aka Sc0ut, has been a key pillar in the Indian gaming community—always present to help his followers grow with skills and knowledge. The Indian gaming Instagrammer has professional ties with multiple gaming brands. Recently, he partnered with Infinix India to promote the company's gaming smartphone, Infinix GT 20 Pro, through a contest. He also actively does charity streams, posts funny BGMI highlights, engages in competitive matches, provides game walkthroughs, and much more.

  KPIs:

  1. The gaming video creator has an engagement rate of 7.57% on his Posts, with an average of 312.6K likes and 105 comments. Reals to share his new product experiences, travel diaries reactions, etc., which received 3.24M average views at a 5.43% engagement rate.

  2. The professional gamer comes out of the digital world to play real world games like his recent Kabaddi match. The streamer uploaded a sneak peek of an in-game tackle through an Instagram reel which has received 3.2M views, 295k likes and 3193 comments in 2 days.

  3. Tanmay Singh uses Instagram reel for brand promotions, BGMI gameplays, e-sport events updates, contest alerts and more. He uploads multiple short videos in a week which average 4.69M views at an engagement rate of 4.70%.

  Games played:

  BGMI

• 15. Jonathan Amaral

  USP:

  Jonathan Amaral brings his wealth of gaming experience—resulting in multiple championship wins—to create the next champions from his last following. The gamer also brings massive exposure to eSport platforms as their brand ambassador.

  About the gamer:

  Jonathan Amaral is one of the most accomplished gamers in India. He has won the PUBG Mobile India Series (PMIS) and PUBG Mobile Club Open (PMCO) championships. Furthermore, Jonathan was honored as an MVP at other domestic and international sports tournaments.

  Jonathan Amaral is set on his path as a gaming content creator with PUBG. Since then, he has been constantly uploading vlogs, gameplay videos, live streams, walkthroughs, reactions, etc., to his Instagram and YouTube profiles.

  The Indian gamer has collaborated with Samsung and iQOO India on product promotions.

  KPIs:

  1. Jonathan Amaral has 3.3M followers on Instagram, and his pictures and videos generate an engagement rate of 16.90%, with an average of 538.9K likes.

  2. As a professional BGMI gamer and Red Bull athlete there is variety in content on Jonathan Amaral’s profile - including fitness, fashion, lifestyle, travel gaming championships, exclusive gaming events, celebrity meetups etc. The gamers recent mustang reel has 14.5M views, 1.3M likes and 6,789 comments.

  3. The Indian gamers short videos receive 7.42M average views at an engagement rate of 9.79%.

  Games played:

  BGMI, Valorant, Asphalt 9 and Pokemon Unite.

Conclusion

Top Indian gaming influencers are the frontrunners of the vibrant and growing gaming industry. They have earned the trust and admiration of the population through demonstrations of their skills on the biggest stages. The ability of India's leading gaming Instagrammers to communicate with their big communities—in ways they find appealing—has made gamers the missing link to help brands survive (and thrive) in a competitive marketplace.